BACKGROUND
Shanghai Tezheng Packaging manufactures industrial packaging — container dunnage bags, strapping bands, woven lashing and honeycomb paper. Products used to be introduced by salespeople talking it through and sending printed catalogues: with this many models and specs, buyers could not make sense of the range on their own, let alone come knocking.
The company needed a proper Chinese corporate website: the product range explained once and clearly, so customers can check specs and use cases themselves — and one content foundation for the English export site then in preparation, so the two sites would never tell two different stories.
APPROACH
We started with content structuring: the whole range organised into four product lines, one product page each, with parameters, specs and use cases spelled out — any product reachable within a few clicks from the homepage.
Both sites share one architecture and one set of product wording. A product sizing calculator went live on the site: buyers enter cargo and container dimensions and get a first-pass answer on which dunnage-bag spec fits, cutting the back-and-forth.
An SEO insights column publishes industry articles on an ongoing basis. The site launched after ICP filing and has been operating since.
Client site：www.shtezheng.com
The showcase above is a design schematic of the project's visual structure; the client site is one click away via the link above.
OUTCOMES
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