BACKGROUND
With the Chinese site in place, the next step was Southeast Asia. Overseas buyers check the website before they ever send an enquiry: if the terms are unclear or the key facts are missing, the enquiry never comes. A translated Chinese site is nowhere near enough — specs, minimum order quantities and lead times have to be stated in the open.
The enquiry path also had to be short: a buyer who likes a product must reach a person in one step; and trust materials such as test reports needed a delivery method that is easy for buyers and still captures their contact.
APPROACH
Built as a standalone full export site: English structure and copy aimed at Southeast Asia. Product pages state parameters and specs item by item, with export terms in the open — MOQs of 5,000 pcs for dunnage bags, 5,000 sets for strapping and 50,000 pcs for honeycomb paper, lead time around 20 days — so buyers ask fewer basic questions.
The full enquiry kit: forms delivered straight to the company inbox, a floating WhatsApp click-to-chat entry on every page, and the sizing calculator shared with the Chinese site, in English, so buyers can run their numbers before enquiring.
SGS test reports sit behind an email gate: leave an email, download the report — buyers get their document, the company gets a lead. After launch, we submitted the site to Google and Bing for indexing.
Client site：en.shtezheng.com
Send enquiry · WhatsApp
The showcase above is a design schematic of the project's visual structure; the client site is one click away via the link above.
OUTCOMES
Tell us about your project — we reply within 1 business day with honest next steps and a clear quote. Scoping is free.
Free enquiry